In politics and consultancy and other pseudo-professions several meaningless words and phrases are commonly used, which can detract from the effectiveness of communication.
Here are some examples:
1. “To be honest with you” : This phrase is often used to preface a statement, but it can come across as insincere or even sarcastic. It is better to simply state the truth without the need for this phrase.
2. “I think we can definitely do that” : This response does not inspire confidence and can be seen as vague. It is better to provide a clear and direct answer.
3. “I am sooo busy!” : This phrase is often used to make oneself appear more important or special, but it can come across as whiny or self-centered. It is better to focus on the actual work being done rather than the perceived busyness[1].
4. “It is what it is” : This phrase is often used to avoid taking responsibility or to imply that there is nothing that can be done about a situation. It can be seen as unhelpful and unengaged[1].
5. “Engage with / engagement” : This phrase is often used in media interviews but rarely in everyday conversation. It is better to explain what you are actually doing rather than using this buzzword.
6. “Disruptive” : This word has become commonplace in interviews but few people really know what it means. It is often used as an empty buzzword and can be confusing or used as deliberate obfuscation.
9. “Robust” : This word is often considered to have become overused and can drive audiences to distraction. It is better to use more specific and meaningful terms to describe a concept.
10. “At the end of the day” : This phrase is often used as a verbal crutch and adds nothing to the interview. It is better to cut it out and get to the point.
11. “No comment” : This phrase can suggest that a spokesperson has something to hide and surrenders control of the interview. It is better to provide a clear and direct answer.
12. “Root and branch” : This phrase is often used to promise a thorough review but is rarely followed up with meaningful action. It is better to use more specific and actionable terms.
13. “With all due respect” : This phrase is often used to try to show that a question is unwarranted, but it can come across as condescending. It is better to address the question directly.
14. “Humbled” : This word is often misused and can be seen as insincere. It is better to use more specific and meaningful terms to describe emotions.
15. “Saddened” : This word is often used in a contrived manner and lacks sincerity. It is better to use more natural and conversational language.
16. “Deep dive, drill down, granular” : These phrases are often used in management, sales and politics speak but are rarely used in everyday conversation. They can be seen as nonsense and are better replaced with more specific and meaningful terms.
These are just a few examples of meaningless words and phrases commonly used in journalism, sales and politics.
By avoiding these phrases and using more specific and meaningful language, individuals have the opportunity to improve the effectiveness of their communication and engage their audience more effectively.